The following quotes have appeared in the publications as noted.

"Know your car cost and drive a hard bargain "Negotiating the price of a new car is war" "The best weapon you can bring to the table is information, and the best information around is the price the dealer pays for a vehicle"
Rob Carrick, Globe & Mail, Oct-19-1999

"There's a conspiracy of silence in Canada's retail car industry "Dealers who do offer openness, clarity and consumer peace of mind will distinguish themselves, cleansed of the public distrust that infects the retail car industry" The establishment-shaking Internet may be exactly the tool required to make Canadian car pricing public information. "It's about time."
Robert Cribb, Toronto Star, Dec-17-1999

"Internet can put people looking to buy a car into the driver's seat. "Often confused with the invoice price, the dead cost is what the dealer paid the factory after rebates, hold-backs and other manufacturers incentives are returned to him."
Francois Shalom, Montreal Gazette, Jan-29-2000

Carcostcanada provided me with the information I needed to calculate a bottom line price for the car I wanted with the options I wanted while giving the dealer a reasonable profit. (Everyone has to make a living).
Janet Wood, a member quoted in Montreal Gazette, Jan-29-2000

"The first Canadian Internet company to offer a comprehensive list of Canadian dealers cost-the true cost to dealers of vehicles-will be a huge success"
Dennis DesRosiers, Car -industry analyst, quoted in Montreal Gazette, Jan-29-2000

"It's only a matter of time before you can order a car over the Internet and have it delivered to your door. "Wouldn't it be nice if you didn't have to grid yourself for a life-and-death wrestle when you head out to look for a new set of wheels."
Tracy LeMay, Financial Post, Feb-02-2000