For immediate Release: January 8, 2015
Armada’s MB Bottle-Brew Division Shutting down Production Facility
Armada Explores Divestiture Options Regarding Mister Beer Bottle Brew Division
January 8, 2015 – Mississauga, Ontario: Armada Data Corporation (“Armada”) (TSX Venture: ARD) announced yesterday, effective January 1, 2015, that Armada has shut down its Mister Beer Inc. production facility and is exploring options with respect to a sale or other disposition of the Bottle Brew business line. Mr. R. James Matthews, President and CEO of Armada said, “The Mister Beer sales and production team worked very hard and did a wonderful job attracting new clients and distribution networks but, to date, has not been able to sustain ongoing re-orders from this network to meet minimum levels of profitability”.
Armada has not made a decision as to whether the brewery and the business will be shut down permanently, and will make a final decision after divestiture options have been fully explored. Mr. Matthews stated, “Armada does not intend to continue to subsidize a business division that continues to lose money, notwithstanding the significant inroads the sales team has made with two or three national retail chains and two major resellers”.
As part of exploring divestiture options, Armada has commenced discussions with third parties regarding purchase/investment options related to the Mister Beer Bottle Brew business division. No agreement or commitment has been reached, to date, with any potential purchasers, investors or partners.
About Armada Data Corp
Armada Data is a Canadian publicly traded Information & Marketing Services Company providing accurate and real-time data to institutional and retail customers, through developing, owning and operating automotive pricing-related web sites and providing information technology and marketing services to its clients, some of the more prominent include: carcostcanada.com, armadainsurance.ca and ezhostingcanada.ca. Armada’s information and marketing abilities enabled the company to leverage that experience into the food and beverage industry by its acquisition of 90% of the issued and outstanding shares of The Big & Easy Bottle Brewing Company Inc. The Big & Easy Bottle Brewing Company Inc. owns 100% of Mister Beer Inc., which company invented, produces and markets the unique “microbrewery in a bottle” beer-making kit sold in retail outlets across Canada.
The majority of Armada’s revenues are derived from its data, information and technology related to its automotive pricing services; consequently, the closure of the Mister Beer production facility should not have a significant impact on the revenues of Armada and a number of expenses associated with the division will be reduced or eliminated as a result of the closure.
Additional information relating to Armada Data Corporation is filed on SEDAR, and can be viewed at www.sedar.com.
Investor Relations, please contact:
Armada Data Corporation
Mr. R. James Matthews, President & CEO
Public Relations; please contact Mr. Nelson Hudes at Hudes Communications International Tel 905-660-9155 or email: firstname.lastname@example.org
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