December 2009 vs 2008 Highlights:

  • Insurance Services revenue up over 40%
  • Retail Services revenue up over 50%
  • Aggressive Google campaign continues to drive traffic up over 200%
  • Dealer Services revenue up over 100%
  • Advertising revenue up over 100%

Mississauga, Ontario, January 11, 2010, Armada Data Corp. (TSX.V: ARD) is pleased to announce preliminary results showing the Company’s Retail & Insurance Services divisions experienced the highest revenues in the Company’s history during the month of December 2009 versus the same period in 2008.
The Company’s 43r (Waiver of depreciation) Insurance Service, combined with the new ACV (Actual Cash Value) Insurance Service drove the Insurance Services division revenue up over 50% in December.
Due to harsh weather conditions, winter months are typically the Insurance division’s best performing periods. As such Armada anticipates reporting positive results from both its existing 43r Insurance Service as well as its new ACV Insurance Service.
The Company’s Retail Services division, which consists primarily of the Company’s flagship website, continues to benefit from an aggressive Google and Toronto Star ad campaign which was launched in February of 2009. For the month of December website traffic was up over 200%, membership sales was up over 50%.
The Company’s Dealer Services division, which derives its revenue from the sale of new car leads to dealers, also benefitted from the increased traffic and membership sales at CarCostCanada. Additional participating dealers coupled with higher revenues per dealer contributed to generating a revenue increase of over 100%.
Banner advertising revenue on CarCostCanada and also increased over 100%. Greater traffic and page views coupled with additional major advertisers drove the increase. Major advertisers included General Motors of Canada, Chrysler Canada, Subaru Canada and Toyota Canada. As automobile manufacturers continue to shift a greater portion of their advertising dollars towards the Internet, Armada’s websites will continue to benefit.
“Our unique ability to attract a very large number of in‐market new car buyers is what car companies are looking to take advantage of and we are in a great position to deliver the results they are looking for.” said Paul Timoteo, President & CFO of Armada.
The Company’s second fiscal quarter ended November 30, 2009. The Company looks forward to reporting complete financial results for the quarter late January, 2010.

About Armada Data Corp.

Armada Data Corp. is a profitable web‐enabled Automobile Information Services Company providing accurate and real‐time pricing data, to institutional and retail customers on a fee‐for‐service basis, through developing, owning and operating automotive related websites and providing information services to its clients.
Armada Data Corp shares are listed on the TSX Venture exchange under the trading Symbol ARD. Armada has 13,665,497 shares outstanding.
For further information, please contact:

  • Armada Data Corporation
  • Mr. Paul Timoteo, President & CFO
  • Tel 1‐866‐453‐6995 ext 224
  • Email:

Investor Relations; please contact Mr. Richard Buzbuzian at Integrated Investor Relations Inc. Tel 647‐501‐3290 or email:
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